Leading mobile technology and smart life brand, itel, has clinched the prestigious Most Impactful CSR of the Year Award at the Titan of Tech Awards and Game Changers Gala Night, held on July 25, 2025, at the elegant Oriental Hotel, Lekki, Lagos.
This accolade comes in recognition of itel’s far-reaching Love Always On CSR initiative, which has continued to transform lives across Nigeria through a series of purposeful, community-driven projects.
In the first half of 2025, itel demonstrated unwavering commitment to social good by executing two high-impact CSR programmes. On April 16, itel commissioned an electric borehole at Brigade Gama (B), Kasuwar Takari community, located in Nasarawa Local Government Area of Kano State, addressing a long-standing water scarcity issue and directly contributing to the United Nations Sustainable Development Goal 6; ensuring access to clean water and sanitation for all.
Furthermore, to commemorate Children’s Day 2025, itel, in partnership with the Nigeria Television Authority (NTA) Channel 10, donated learning materials to over 51 schools during a grand celebration held at the NTA Grounds, Tejuosho Avenue, Yaba, Lagos. This initiative aligns with SDG 4, which aims to ensure inclusive and equitable quality education and promote lifelong learning opportunities.
Speaking to newsmen at the awards ceremony, Terngu Simeon Shagba, Public Relations Supervisor at itel Mobile Nigeria, expressed heartfelt appreciation for the recognition:
“This award is a reflection of itel’s genuine desire to make life better for people in underserved communities. We believe love is an action word – and through our Love Always On campaigns, we’ve shown that brands can lead with empathy, inclusion, and purpose.”
Echoing this sentiment, Dolapo Samuel Olorun-nimbe, ATL Marketing Manager at itel, reaffirmed the company’s commitment to impactful community engagement:
“itel doesn’t just sell devices; we try to improve our society. Guided by the belief that technology and kindness go hand in hand, our CSR initiatives are focused on building stronger communities and a brighter tomorrow. As a tech empowerment brand, we are committed to making innovation accessible to all by designing products that are reliable, and inclusive, ensuring that everyone can enjoy the benefits of smart living.”
itel’s Love Always On initiative has now become a beacon of corporate responsibility in Nigeria, delivering tangible results that resonate across sectors; from education to public health and beyond.
As the brand continues to innovate and expand its reach, it remains deeply committed to sustainable development and empowering communities; proving that itel is more than a smart life brand; it is a brand that cares deeply about its customers and prospects. Through its New itel, New Experience philosophy, itel emphasizes delivering quality products that meet the evolving needs of its users while enriching lives across every touchpoint.
