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Being A Brand Ambassador For Top Premium Spirits Brands In Nigeria since 2014 Has Been An Enriching Experience–Eddie Madaki

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Eddie Madaki also known as Eddie Mpr, is an actor, PR consultancy, entertainment and lifestyle manager, brand ambassador and a former contestant of guilder ultimate search. In this interview with ANTHONY ADA ABRAHAM, he speaks of his new found love in the entertainment and branding industry, family and other Sundry issues.

What has been happening to Eddie Madaki all these while?

Well, it’s been an eventful journey. I’ve been passionately involved in the vibrant world of Brand communications , PR consultancy, events, entertainment, and lifestyle in Nigeria for some time now. Over the years, I’ve learned, grown, and adapted to the changing landscape, always striving to offer something unique to my audience.

You’ve been one of biggest promoters of events and lifestyle in Nigeria and Abuja to be specific. How has that changed over the years?
The evolution in event and lifestyle promotion in the FCT has been fascinating to witness. It’s not just about throwing parties anymore; it’s about creating immersive experiences that resonate with the audience. It’s been challenging but immensely rewarding to stay at the forefront of this evolution especially with our owned event platforms at IBlend / Sabigroove like Festival of Lights and Guava island. We have a massive Christmas concert this December in lagos in the works. That’s one project we are super excited about. It’s called Afropianofest and we are collaborating with the biggest concert promoter from the UK Toba aka Badguytoba.

You’re a brand ambassador for some of the biggest Cognac brands in Nigeria, tell us how has affected your life.

Being a brand ambassador for top premium spirits brands in Nigeria since 2014 has been an enriching experience. It’s not just a title; it’s a responsibility. I’ve had the opportunity to learn more about the art of fine spirits, and it’s certainly added a layer of sophistication to my personal life. I’ve also cherished the opportunity to amplify all the cultural brilliance and luxury that Nigerians are known for on the Global stage.

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We know you’re an actor and ‘ve acted in several movies in Nollywood, what are you working on now?
Currently, I’m engrossed in a couple of intriguing Nollywood projects. While I can’t reveal all the details just yet, I can say that these projects are close to my heart and will bring something fresh and exciting to the screen.

We learnt you just welcome your second child, how does that feel and how have you been shuffling between work and family?

Welcoming my second child has been a life-altering experience. It’s a unique blend of joy, responsibility, and a new perspective on life. Juggling work and family is a challenge, but it’s all about setting priorities and making the most of every moment with my loved ones.

What’s your take about the state of the Nation in Nigeria today?

The state of the Nation in Nigeria today is a topic that concerns us all. I firmly believe that our collective efforts, as citizens and leaders, are crucial in addressing the issues we face. It’s a call for unity, better governance, and a shared vision for a brighter future.

What should your fans expect from you next?
For my fans, expect a rollercoaster of entertainment and lifestyle experiences. I’m constantly exploring new horizons and partnerships to bring fresh, innovative content to the forefront. Stay tuned for some thrilling ventures in the near future, and I promise you won’t be disappointed!

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Burna Boy’s mother bags nomination for Best Manager at Music Week Awards

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Bose Ogulu, mother of Grammy winner and Nigerian singer Burna Boy, has been nominated for Manager of the Year at the 2025 Music Week Awards.

Organisers of the award on Wednesday announced Ogulu’s alongside other contenders for the highly coveted trophy.

This year’s Music Week Awards is scheduled to hold on May 8 at JW Marriott Grosvenor House in London, United Kingdom.

Other nominees for the Manager of the Year, a category that highlights the best management talents in global music industry, include Alistair Goldsmith, Neil Hughes, and Wes Banton.

The News Agency of Nigeria (NAN) reports that the Music Week Awards celebrates excellence in the music industry, including labels, A&R, live events, and management.

Winners for the annual award are selected through peer voting and an independent panel of judges.

NAN also reports that this is not the first time, Burna Boy’s mum is clinching international award, as she won the Manager Of The Year at the 2022 Artist & Manager Awards in London.

Ogulu, who holds a Bachelor of Arts in Foreign languages and a Masters of Arts in Translation from the University of Port Harcourt, is from a family deeply rooted in arts and culture.

She is the daughter of Nigerian music critic, Benson Idonije, who managed Fela Kuti, and she was also one of Fela’s background dancers.

She built a successful career as a translator for the Federation of West African Chambers of Commerce and is proficient in English, French, German, Italian, and Yoruba.

Her role as manager is acclaimed to have played pivotal role in her son’s rise stardom on the global music stage, securing major deals and international recognition.

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Among other initiatives, she co-founded Spaceship Collective, supporting African artists and expanding the reach of Afrobeats worldwide.(NAN)

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Why I Don’t Support Disrespectful Wives—Nollywood Star

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Funke Akindele, the Nigerian filmmaker, says despite being a feminist, she does not encourage women being disrespectful to their husbands.

A feminist is someone who advocates the political, economic, and social equality of women.

In a video addressing skit maker Kamo State and his wife, the filmmaker said she rejects the notion that women are the “weaker sex,” emphasising that they are “strong and bold”.

She urged men to treat women “specially” and not confine them to traditional roles of being in the kitchen.

She further stressed the importance of women’s economic power, advising them to secure financial independence to support their husbands.

“I’m a feminist but I do not support a woman disrespecting her husband. Do what is right,” she said.

“I believe that we are not the weaker sex or vessel. Men are suppose to treat us specially and respect us. Men should not also feel that a woman belongs to the kitchen and can be talked to anyhow.

“We women are strong, and bold. Also, our economic power is important that is why we should make sure we have the power and protect it so we can support our husbands.”

Akindele and producer Abdulrasheed ‘JJC Skillz’ Bello tied the knot in London in 2016 and welcomed a set of twin boys in 2018.

But in June 2022, JJC Skillz announced his separation from Akindele, citing “irreconcilable differences”.

The singer claimed he tried to address the situation but the matter is now “beyond repair.”

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Ayra Starr leads Spotify’s 2025 impact list

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Spotify has announced Nigerian singer Oyinkansola Aderibigbe, known as Ayra Starr, as the leading artiste in its Global Impact List for 2025.

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, shared the news in a statement on Tuesday.

Okumu revealed Ayra Starr’s dominance on Spotify’s Global Impact List, leading 30 Nigerian songs and connecting with audiences worldwide.

The top 10 list includes Ayra Starr, Rauw Alejandro, and Rvssian’s “Santa”; Tems’s “Love MeJeJe”; Burna Boy, Coldplay, Elyanna, Little Simz, and TINI’s “WE PRAY”; and more.

Other songs featured are Ayra Starr and Giveon’s “Last Heartbreak Song”; 21Savage, Burna Boy, and Metro Boomin’s “Justlike Me”; Tems and Tyla’s “No.1”; and others.

Okumu highlighted Nigerian artistes breaking boundaries, saying Spotify is proud to amplify their global reach.

She explained that Nigerian music’s influence has gone global, with Ayra Starr leading the charge in Spotify’s 2025 Global Impact List.

The list showcases 30 Nigerian songs with the strongest international connections this year, reflecting Nigeria’s growing global influence.

Okumu called Ayra Starr a chart-topping force, reshaping the global music scene with her international success.

Ayra’s hits top Nigerian charts, with her music becoming global anthems that resonate worldwide.

“As a Spotify RADAR and EQUAL alumna, Ayra Starr was Nigeria’s most-streamed female artiste in 2024,” Okumu said.

While only two of her tracks, “Last Heartbreak Song” and “Bad Vibes”, are on the Global Impact List, Ayra’s collaborations like “Santa” highlight her wide-reaching influence.

The success of “Santa”, featuring Rvssian and Rauw Alejandro, showcases Ayra’s ability to connect across diverse markets.

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Ayra Starr’s six entries on the list, including “Commas”, “GOOD FEELiNGS”, and “Hypé”, show her versatility and global appeal.

Her album The Year I Turned 21 was one of the top 10 most-streamed albums of the year, cementing her global presence.

Okumu emphasised the power of collaboration in amplifying Nigerian music’s global impact, noting 22 of the 30 songs are collaborations.

She explained that collaborations are essential for Nigerian artistes aiming for international success, with 19 involving artistes from other countries.

Songs like “Santa”, “WE PRAY (TINI Version)”, and “Another Vibe” demonstrate the power of such cross-continental partnerships. (NAN)

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