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Being A Brand Ambassador For Top Premium Spirits Brands In Nigeria since 2014 Has Been An Enriching Experience–Eddie Madaki

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Eddie Madaki also known as Eddie Mpr, is an actor, PR consultancy, entertainment and lifestyle manager, brand ambassador and a former contestant of guilder ultimate search. In this interview with ANTHONY ADA ABRAHAM, he speaks of his new found love in the entertainment and branding industry, family and other Sundry issues.

What has been happening to Eddie Madaki all these while?

Well, it’s been an eventful journey. I’ve been passionately involved in the vibrant world of Brand communications , PR consultancy, events, entertainment, and lifestyle in Nigeria for some time now. Over the years, I’ve learned, grown, and adapted to the changing landscape, always striving to offer something unique to my audience.

You’ve been one of biggest promoters of events and lifestyle in Nigeria and Abuja to be specific. How has that changed over the years?
The evolution in event and lifestyle promotion in the FCT has been fascinating to witness. It’s not just about throwing parties anymore; it’s about creating immersive experiences that resonate with the audience. It’s been challenging but immensely rewarding to stay at the forefront of this evolution especially with our owned event platforms at IBlend / Sabigroove like Festival of Lights and Guava island. We have a massive Christmas concert this December in lagos in the works. That’s one project we are super excited about. It’s called Afropianofest and we are collaborating with the biggest concert promoter from the UK Toba aka Badguytoba.

You’re a brand ambassador for some of the biggest Cognac brands in Nigeria, tell us how has affected your life.

Being a brand ambassador for top premium spirits brands in Nigeria since 2014 has been an enriching experience. It’s not just a title; it’s a responsibility. I’ve had the opportunity to learn more about the art of fine spirits, and it’s certainly added a layer of sophistication to my personal life. I’ve also cherished the opportunity to amplify all the cultural brilliance and luxury that Nigerians are known for on the Global stage.

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We know you’re an actor and ‘ve acted in several movies in Nollywood, what are you working on now?
Currently, I’m engrossed in a couple of intriguing Nollywood projects. While I can’t reveal all the details just yet, I can say that these projects are close to my heart and will bring something fresh and exciting to the screen.

We learnt you just welcome your second child, how does that feel and how have you been shuffling between work and family?

Welcoming my second child has been a life-altering experience. It’s a unique blend of joy, responsibility, and a new perspective on life. Juggling work and family is a challenge, but it’s all about setting priorities and making the most of every moment with my loved ones.

What’s your take about the state of the Nation in Nigeria today?

The state of the Nation in Nigeria today is a topic that concerns us all. I firmly believe that our collective efforts, as citizens and leaders, are crucial in addressing the issues we face. It’s a call for unity, better governance, and a shared vision for a brighter future.

What should your fans expect from you next?
For my fans, expect a rollercoaster of entertainment and lifestyle experiences. I’m constantly exploring new horizons and partnerships to bring fresh, innovative content to the forefront. Stay tuned for some thrilling ventures in the near future, and I promise you won’t be disappointed!

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Concerns grow over 2baba’s new song, public conduct

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Pop star, Innocent Idibia, popularly known as 2Baba, is at the centre of intense public scrutiny following his performance at a recent concert.

Rendering a song which he titled, ‘Toto Mechanic’, the ‘African Queen’ crooner sang, “Baby, no panic eh/I be toto mechanic eh/no panic eh/I be toto mechanic eh/I just wan dey make your puna flenjo/I want to make your puna flenjo/When I finish with you/I go be your vibrator vendor/Gentleness/Ruggedness/Anyhow that you want it/Girl, I got it/Come and take it/Don’t be shy..”

“Toto” is a slang that is often used to mean “vagina”.

However, the performance was greeted with mixed reactions, with many people stating that the singer seemed to be in a downward spiral.

So This Happened (EP 258)

A TikTok user, Sharon Wasem, wrote, “We never loved him because he was singing this rubbish; we did because he always made sense, and always respected himself, but what is this, pls?

“2baba, learn from your big brother, the legendary Bongos Ikwe. When his name is mentioned, the youth go on bended knees. How do you rubbish all that you worked so hard for? Where’s the sense pls.”

Another fan, Ifeoma, wrote, “I’ve been following 2baba for years. This new song doesn’t feel like him. It’s disjointed, like he’s going through something and just threw it out there.”

Echoing Ifeoma’s thoughts, yet another fan, Michael, stated that the lyrics of the song appear erratic and incoherent, “lacking the depth and poetic resonance that once defined his music”. He added that it seemed to be more a rushed attempt to stay relevant amid personal turmoil, rather than a true artistic expression.

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In a similar vein, a concertgoer alleged that at a recent event in Port Harcourt, Rivers State, “the singer appeared late on stage, looking tired, unkempt, and at times visibly disoriented”.

“He was slurring his words and forgot the lyrics to ‘African Queen’. It was painful to watch,” he alleged.

In January 2025, 2baba had announced that he had separated from his estranged wife, Annie Idibia (nee Macaulay). Soon after, he informed the public that he was now engaged to a member of the Edo State House of Assembly, Natasha Osawaru.

Since he announced their engagement, the couple has been seen together shopping, partying and visiting different places, including the Edo Assembly.

This led many of the singer’s fans, including controversial social media personality— Very Dark Man— to state that he was losing his star power. According to VDM, by being in places where he ordinarily shouldn’t be, many people had started to look down on him.

Indeed, the once-beloved crooner, who has long been admired for his soulful lyrics and calm persona, has given many of his fans growing cause for concern.

A Facebook fan, Isaac Alare, was also of the opinion that since his separation from Annie, the singer usually looked dishevelled and withdrawn.

Meanwhile, the singer’s mum had also made a video calling on Natasha to “release” her son. She said, “I’m calling on all mothers in Nigeria to help me beg Natasha to free my son. My son is going through a divorce process, and he is clearly not in his right senses now. I know my son, and this is not him. Please Natasha, the bead you put on his hand and neck, remove them.”

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However, making a joke in apparent reference to his mum’s pleas, the singer recently stated that he was trying to make enough money to pay his “kidnappers”, so he could be released to go home.

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Davido Reveals Date for White Wedding with Chioma

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Nigerian music icon David Adeleke, widely known as Davido, has officially disclosed the date for his White Wedding with his spouse, Chioma Rowland-Adeleke.

This announcement comes ten months following their glamorous traditional wedding, which took place in Lagos.

ELANZANEWS recalls that their opulent traditional ceremony was celebrated with great fanfare in June 2024 at Eko Hotels, Lagos.

In a recent interview with Breakfast Club, Davido shared that the eagerly awaited White Wedding is scheduled for August 2025.

“I’m hosting my White Wedding in Miami this August,” he revealed.

“Our traditional marriage made headlines across Nigeria because our relationship has been highly publicized, and we’ve faced many challenges, including the loss of our child,” Davido added.

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Nollywood actress decries new criteria of landing roles in films

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Nollywood Actress Jemima Osunde has condemned the act of pressurising actors to become an active social media content creators as a criteria for landing roles in films.

Osunde, who took to her social media platforms in a video clip to voice her frustration over the industry’s shift, said their aim of forcing actors to become online content creators was to promote their work.

According to her, acting should be based on talent and performance, but not forcing someone to be a social media online content creators.

The actress noted that Hollywood star Keanu Reeves had continued to thrive in the industry based solely on his craft, in spite of his minimal social media presence.

“Now they are forcing actors to be social media content creators. It is now like, ‘You see that dance? You must dance on the internet.’ Why?.

“It is like they are forcing everyone; so if you are not an actor with a social media presence, you are not going to be cast because you need to sell the film.

“That should not be my job! Like, how many times do you see Keanu Reeves when he is not on your screen as an actor?,” she wrote.

Osunde is a Nigerian actress, model, and presenter, who gained exposure after playing Leila in the television series ‘Shuga’.

She was nominated for Best Actress in a Leading Role at the 15th Africa Movie Academy Awards for her performance in ‘ The Delivery Boy’ (2018).

The actress recently debunked the rumour of undergoing a BBL surgery, where she clearly stated her personality and advocacy for natural beauty.

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She also used the opportunity to question the validity of the user’s statement, subtly pushing back against the narrative that she had altered her body surgically.(NAN)

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