Entertainment
Being A Brand Ambassador For Top Premium Spirits Brands In Nigeria since 2014 Has Been An Enriching Experience–Eddie Madaki
Eddie Madaki also known as Eddie Mpr, is an actor, PR consultancy, entertainment and lifestyle manager, brand ambassador and a former contestant of guilder ultimate search. In this interview with ANTHONY ADA ABRAHAM, he speaks of his new found love in the entertainment and branding industry, family and other Sundry issues.
What has been happening to Eddie Madaki all these while?
Well, it’s been an eventful journey. I’ve been passionately involved in the vibrant world of Brand communications , PR consultancy, events, entertainment, and lifestyle in Nigeria for some time now. Over the years, I’ve learned, grown, and adapted to the changing landscape, always striving to offer something unique to my audience.
You’ve been one of biggest promoters of events and lifestyle in Nigeria and Abuja to be specific. How has that changed over the years?
The evolution in event and lifestyle promotion in the FCT has been fascinating to witness. It’s not just about throwing parties anymore; it’s about creating immersive experiences that resonate with the audience. It’s been challenging but immensely rewarding to stay at the forefront of this evolution especially with our owned event platforms at IBlend / Sabigroove like Festival of Lights and Guava island. We have a massive Christmas concert this December in lagos in the works. That’s one project we are super excited about. It’s called Afropianofest and we are collaborating with the biggest concert promoter from the UK Toba aka Badguytoba.
You’re a brand ambassador for some of the biggest Cognac brands in Nigeria, tell us how has affected your life.
Being a brand ambassador for top premium spirits brands in Nigeria since 2014 has been an enriching experience. It’s not just a title; it’s a responsibility. I’ve had the opportunity to learn more about the art of fine spirits, and it’s certainly added a layer of sophistication to my personal life. I’ve also cherished the opportunity to amplify all the cultural brilliance and luxury that Nigerians are known for on the Global stage.
We know you’re an actor and ‘ve acted in several movies in Nollywood, what are you working on now?
Currently, I’m engrossed in a couple of intriguing Nollywood projects. While I can’t reveal all the details just yet, I can say that these projects are close to my heart and will bring something fresh and exciting to the screen.
We learnt you just welcome your second child, how does that feel and how have you been shuffling between work and family?
Welcoming my second child has been a life-altering experience. It’s a unique blend of joy, responsibility, and a new perspective on life. Juggling work and family is a challenge, but it’s all about setting priorities and making the most of every moment with my loved ones.
What’s your take about the state of the Nation in Nigeria today?
The state of the Nation in Nigeria today is a topic that concerns us all. I firmly believe that our collective efforts, as citizens and leaders, are crucial in addressing the issues we face. It’s a call for unity, better governance, and a shared vision for a brighter future.
What should your fans expect from you next?
For my fans, expect a rollercoaster of entertainment and lifestyle experiences. I’m constantly exploring new horizons and partnerships to bring fresh, innovative content to the forefront. Stay tuned for some thrilling ventures in the near future, and I promise you won’t be disappointed!
Nigerian Afrobeats singer Davido has claimed that he started his life in a one-room apartment in a public compound, known locally as a face-me-I-face-you.
The singer made the claim on a song titled CFMF, off his fifth studio album, 5ive, which was released on Friday.
He claimed that he is now living a flamboyant life due to Jesus’s divine intervention.
“Take a step and walk into my life…
Started all the way from face me I face you
Face me I face you
And now, I am living real large all thanks to Jesu
All thanks to Jesu oh,” he sings.
His claim has been met with a groundswell of doubts, especially on social media, as the singer is known to be the son of billionaire businessman Deji Adeleke.
This is not the first time Davido has attempted to paint a grass-to-grace story in his music.
On his debut 2011 single, Back When, Davido claimed many ladies rejected his advances when he had no money but began chasing him after he achieved fame and success.
The song didn’t achieve much commercial success, partly due to the doubts that greeted his claims of humble beginnings, as he was known to be from a wealthy background.
Davido finally gained widespread prominence after the release of his 2012 breakthrough single, Dami Duro, where he embraced his wealthy background and boasted that he was unstoppable as the son of a rich man.
Nigeria’s popular stand-up comedian, Oluwaseyitan Lawrence Aletile, aka Seyi Law, has vowed never to support the presidential ambition of former Labour Party, LP, candidate, Peter Obi.
Seyi Law said he would never support Obi’s presidential ambition due to his failure to call the Obidient movement to order.
In an interview on the Teju Babyface podcast, Seyi Law recalled how Obidients attacked his wife and children because he supported President Bola Tinubu.
He lamented that Obi has refused to admit that Obidients attacked those who did not support him.
According to Seyi Law: “I don’t feel down at all because when you talk too much, I swear for you. One of the good things that God has done for me is that my anger doesn’t last long.
“Personal anger for me doesn’t last long. The only place it lasts long is when you leave me and attack my children, mother, and wife.
“The moment you cross that boundary from me to my children, mother, and wife — there is no forgiveness.
“That is why there is nothing on earth that Peter Obi can do that will make me support him. They (Obidients) attacked my children and my wife.
“As long as Peter Obi will not call them to order and he keeps denying that they are doing that, he will never get my support.
“Let Peter Obi wear the garment of Jesus Christ today — he will never get my support. Hate or love me, my personal way of life is between me and God.
“Any organization that does not support free thinking is a cult.”
Davido, the award-winning Nigerian singer, has released his much-anticipated album ‘5ive’.
The 17-track project, initially slated for release on March 14, finally hit streaming platforms in the early hours of Friday.
In the body of work, Davido features Jamaican singers 450 and Shensea, South African artiste Musa Keys, American musicians Chris Brown and Becky G, and French singers Tayc and Dadju.
Victony, Odumodublvck, Chike and Omah Lay are the Nigerian singers enlisted in the project.
The album’s songs include ‘5ive’, ‘Anything’, Be There Still’, ‘CFMF’, ’10 Kilo’, ‘Offa Me’, ‘Don’t Know’ and ‘R&B’, ‘Awuke’.
Others are ‘Holy Water’, ‘Nuttin Dey’, ‘Titanium’, ‘Lately’, ‘Tek’, ‘Funds’, ‘Lover Boy’s and ‘With You’.
Davido had earlier put out ‘Be There Still,’ ‘Awuke‘ featuring YG Marley, and ‘Funds‘, three tracks off the album.
‘5ive’ is the singer’s fifth studio album.
In December, Davido revealed that the album is “my story, my truth and my growth”.
“My people. The journey continues in 2025 with my new album ‘5IVE’. This is straight from the heart — my story, my truth and my growth,” he said.
On April 5, he also kicked off a five-city tour has Europe and North America in anticipation of ‘5ive’.
Born David Adeleke, Davido rose to fame in 2012 after releasing ‘Dami Duro,’ the second single from his debut album ‘Omo Baba Olowo’.
Since his debut album, he has delivered three other projects including ‘A Good Time’ (2019), ‘A Better Time‘ (2020), and ‘Timeless’ (2023).