A transformative two-day Social Norms Conference convened prominent experts, policymakers, and development practitioners from across West Africa to explore how sociobehavioral strategies can expedite human capital development in the region. Taking place from November 5-6, the conference, themed “From Research to Reality: Sociobehavioral Solutions for Accelerated Human Capital Development,” served as a vital forum for addressing societal norms that hinder human capital progress and for converting research findings into practical strategies.
Hosted by the Anglophone West Africa Learning Collaborative, the event attracted over 200 participants, including government officials, representatives from donor organizations, NGOs, academia, and research institutions. Influential leaders from sectors such as health, education, and women’s affairs joined stakeholders from various community-driven initiatives and advocacy groups. Through keynote speeches, panel discussions, and engaging breakout sessions, attendees delved into strategies for reshaping social norms that obstruct advancements in gender equality, youth empowerment, and equitable access to essential services.
In her keynote address, “Families at the Heart of Change: Generations and Gender Paradigms Guiding Us Forward,” Chief Moji Makanjuola (MFR) emphasized the significant role of family structures in shaping societal values across generations. “The family unit is pivotal in shaping norms across generations,” she stated, adding, “If we want real change, we must start within our homes, building values that prioritize equity and inclusivity.”
The first day featured expert-led discussions aimed at establishing a foundational understanding of social norms and agency, with a focus on how economic independence can transform entrenched societal expectations and foster inclusive growth. Another important session highlighted maternal and reproductive health, exploring innovative methods to challenge and change restrictive norms that affect health outcomes. This was complemented by a mix of artistic performances and discussions on the relationship between social norms, gender-based violence (GBV), the acceptance of beneficial innovations, and the rejection of harmful practices, stressing the need for collaborative efforts in prevention and response. Thought leaders from organizations like WARIF, Tabitha Empowerment Centre, and Bayero University of Kano advocated for comprehensive approaches to recovery, resilience, and the shifting of detrimental norms.
Day Two focused on the significance of women’s agency in leadership, the impact of expressive arts, and initiatives rooted in cultural crafts and traditions that drive social norm changes—particularly in promoting gender equality, advancing health, and fostering community dialogue. Esteemed female leaders such as Senator Ireti and Hon. Ayo Omidiran shared their personal journeys and contributions to development, motivating young women to pursue active roles in leadership. This was followed by expert presentations on how digital technology can enhance literacy and agency for social change, showcasing digital tools and platforms that support sociobehavioral change (SBC) and equip individuals with the skills to challenge and reshape harmful social norms.
The conference underscored the necessity of building agency and infusing cultural insights into SBC programs, with participants gaining strategies to overcome community barriers to healthcare access, literacy, education, and support for survivors of violence. Throughout the event, cross-sector collaboration emerged as a central theme, highlighting that lasting sociobehavioral change requires collective action across various fields.
One of the conference’s highlights was the Hackathon Challenge, which invited ideas and artistic submissions addressing critical issues affecting women’s welfare in West Africa. These campaigns called for supportive policies and community initiatives to promote women’s rights and opportunities. Winners of the challenge received cash prizes and recognition during the closing session, reinforcing the conference’s dedication to innovative and actionable solutions.
The Social Norms Conference concluded with a renewed commitment to ongoing knowledge exchange and innovative SBC programming that bridges the gap between research and practice, driving sustainable human capital development in West Africa.
