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APO’s Bonnie Robinson Announced Judge For Africa’s Prestigious PRISM Awards

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The PRISM Awards stand as Africa’s most sought-after accolades in the field of public relations and communications. These annual awards celebrate outstanding campaigns and initiatives that showcase excellence, innovation, and creativity within the industry. A handpicked panel of distinguished judges is carefully chosen each year to evaluate and acknowledge the best-in-class work that pushes the boundaries of PR and strategic communications.

Bonnie Robinson’s Contribution As A Judge

Bonnie Robinson, the Acting Head of Content and Director of Content Strategy and Copyediting at APO Group, has been selected as a judge for the 2023 PRISM Awards. This recognition of Robinson’s expertise and contributions to the PR and communications field is a testament to her remarkable two-decade-long career and her role as Vice-President of PRISA.

Robinson’s wealth of experience in strategic communications, reputation and crisis management, and content strategy adds immense value to the evaluation process. Her inclusion on the panel reflects her industry knowledge and ability to identify exceptional PR campaigns and initiatives.

Embracing Innovation In Public Relations

Robinson expresses her excitement about being a judge for the PRISM Awards once again and her dedication to recognising excellence in public relations throughout Africa. She highlights the importance of creative content and engaging audiences across various channels in building strong relationships and brand rapport.

In today’s rapidly evolving world, PR practitioners must stay attuned to global trends. Robinson emphasizes the need for adaptability and aligning PR activities with measurable outcomes, including brand sentiment, organic following and engagement, and converted leads.

The Changing African PR Landscape

The African PR landscape has witnessed significant transformations due to the rapid expansion of digital technology and the increasing influence of social media. Integrated PR campaigns in Africa now leverage digital platforms, online channels, and multimedia content to engage diverse audiences. This includes elements such as social media management, content marketing, influencer partnerships, search engine optimization (SEO), and online reputation management, all driving impactful results for organizations.

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Long-Term Effectiveness And Strategic Planning

Robinson emphasizes the long-term effectiveness of PR activities. While initial value and immediate results are crucial, considering the lasting impact and sustained resonance of a campaign with the target audience is equally important. Strategic planning, thoughtful messaging, and ongoing evaluation are key aspects that PR practitioners should prioritize to ensure success.

Mentorship And Collaboration

As a judge, Robinson looks forward to mentoring and collaborating with other judges on the panel. She recognizes the value of diverse perspectives and welcomes the opportunity to learn from both young and veteran talented individuals in the field of PR and communications.

Finalists Announcement

The 26th edition of the PRISM Awards is eagerly anticipated, with the announcement of the finalists scheduled for 28 July 2023. Stay tuned to discover the exceptional campaigns and initiatives that have made their mark in Africa’s PR and communications landscape.

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Trump threatens attack on Iran’s nuclear facilities as talks continue

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U.S. President Donald Trump has reiterated his threat of drastic consequences for Iran over its nuclear programme, including a potential attack on Tehran’s nuclear facilities.

During a meeting at the White House with Salvadoran President Nayib Bukele, Trump said: “They can’t have a nuclear weapon, and they got to go fast, because they’re fairly close to having one, and they’re not going to have one.

“And if we have to do something very harsh, we’ll do it. And I’m not doing it for us.

“I’m doing it for the world, and these are radicalised people, and they cannot have a nuclear weapon.”

When questioned by a reporter if this included an attack on Iran’s nuclear facilities, Trump affirmed, “Of course it does.”

The U.S. government and other Western states as well as Israel aim to prevent Iran from developing nuclear weapons.

During his first term in office in 2018, Trump unilaterally withdrew from the Vienna nuclear deal, which was designed to limit Iran’s nuclear programme and lift sanctions in return.

Following this, Tehran also ceased adhering to the agreement’s stipulations.

Last Saturday, the U.S. and Iran resumed talks about a possible new nuclear agreement after years of deadlock, with Oman acting as a mediator.

The next round of talks is expected to hold on Saturday in Rome.

Trump confirmed the scheduled date and expressed confidence in resolving the issue with Iran, describing it as “almost an easy” problem.

Earlier Monday, the head of the International Atomic Energy Agency (IAEA) Rafael Grossi announced that he would travel to Tehran this week ahead of the next round of nuclear talks.

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According to Iranian media reports, Grossi is expected in Tehran on Wednesday.

“Continued engagement and cooperation with the agency is essential at a time when diplomatic solutions are urgently needed,” Grossi wrote on X on Monday.

Tehran’s lack of cooperation with IAEA inspectors is a main cause of the growing tensions surrounding Iran’s nuclear programme, along with its production of near weapons-grade uranium. (dpa/NAN

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Alleged N33.8bn fraud: Court adjourns trial of ex-Power Minister

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The Federal High Court in Abuja on Monday, adjourned the trial of former Minister of Power, Saleh Mamman, until May 2.

Justice James Omotosho adjourned the matter after the Economic and Financial Crimes Commission (EFCC)’s video evidence to counter the allegations by Mamman that his extra-judicial statement was not voluntarily made, was played in the open court.

Justice Omotosho had ordered that the video clip of the interview session conducted by the commission’s officials during their investigation be played in a trial-within-trial, following allegation that the ex-minister did not voluntarily make the statement.

The ex-minister had, through his lawyer, Femi Atteh, SAN, insisted that his statement tendered by the EFCC in the alleged corruption trial was not not made voluntarily.

The EFCC counsel, Rotimi Oyedepo, SAN, disagreed with Atteh’s submission.

The judge consequently ordered that the video clip be played in the open court to ascertain the veracity of the argument.

In the video on Monday, Mamman insisted that he could not write statement due to his ill-health.

Counsel to the EFCC, Abbas Muhammed, asked the EFCC investigator and a witness, Abubakar Kwaido, whether he read the statement of caution to Mamman before the session.

Kwaido confirmed that the cautionary statement was read to the defendant before the video recorded and the statement taken.

Justice Omotosho adjourned the matter until May 2 for continuation of trial.

Oyedepo, the lead prosecuting counsel, had, on Thursday, asked Kwaido whether he harassed Mamman or threatened him with detention but the witness responded in the negative.(NAN)

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Ghastly accident claims 7 lives in Ebonyi– FRSC

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The Federal Road Safety Corps (FRSC) in Ebonyi has confirmed the death of seven persons in Sunday’s auto crash at Nwafia Oga, Onueke in Ezza South Local Government Area.

The Sector Commander of the corps, Mr Henry Igwe, confirmed the incident to the News Agency of Nigeria (NAN) on Monday, saying that it occured at about 7.30pm.

Igwe also said that the crash involved a commercial Toyota Bus, with Registration Number UWN 429 ZY and an articulated vehicle, with Registration Number XW 294 ENU.

He said: “20 persons were involved in the crash, consisting of six males and two females.

“The dead include four males and three females, while two females were injured.”

According to him, 11 persons, comprising two males, eight females and one child, escaped unhurt.

The FRSC chief also said that the crash was caused by speed violation.

He said that while the injured were taken to St. Saviour Hospital, Onueke for treatment, the remains of the deceased were taken to the Onueke General Hospital’s morgue.

He said that investigation into the crash had commenced.

“We still urge drivers to drive carefully and obey road signs because it is only the alive that travels,” he said. (NAN)

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