BY ABUBAKAR YUSUF
With preparation towards 2020-2030 Agenda popularly known as decade of action at hand, the concept of transmitting SDGs program through short film challenges cannot be overemphasized.
Therefore, the determination of Sustainable Development Goals SDGs under the leadership of Princess Adejoke Orelope-Adefulire and the United Nations UN to move beyond infrastructural, socio-economic and political awareness as well as empowerment by deploying the global program to achieving its stated objectives.
The inculcation of short films and other related art work towards achieving the 17 SDGs goals, starting from first to second and now the third edition of film challenges launched was aimed at achieving SDGs goals.
Since cinematography and film related activities attracts more in the area of viewing and concentration, the collaboration between SDGs, UN and other independent bodies towards achieving the desired results is not out of place.
From 73 countries and entries in 2023 to 2,250 and 119 countries in 2024, was a remarkable improvement to synergise with notable film makers to move forward the impact of SDGs on the society.
The initiatives and innovation sponsored by the leadership under SSAP -SDGs, Princess Adejoke Orelope-Adefulire will not only lead to realizing the full mission and vision of the 2020-2030 Agenda , but achieving the global standards.
Aside film challenge and inculcation of film related activities into achieving the global program, the SDGs in Nigeria also in collaboration with the UN and other bodies will also be rolling out other activities like training,capacity building, empowerment among many other encouraging activities, that will mitigate and drive towards achieving the global standards for the decade of action Agenda.
While lending her voice and supports towards the new initiatives and programs, SSAP -SDGs, Princess Adejoke Orelope- Adefulire opined
“on her part, Orelope-Adefulire said “The SDG Film Challenge is an initiative designed to mobilise filmmakers in this decade of action to accelerate the achievement of the SDG.”
“She invited creators to produce impactful short films that highlight development challenges and offer solutions and direct action on critical issues such as poverty, illiteracy, gender equality, climate change, and social justice.”
“She added: “It is also an opportunity to provide information and to generate hope through our many narratives.”
“We challenge them to educate, to provoke conversations and direct action towards achieving more that reduces the violence faced and threatens our planet. The success of this initiative over the past two editions is a testament to the power of partnership and creativity.”
“She also stressed that “This year we are introducing a new strategy including training and capacity-building programmes for all the hosting and training sessions with filmmakers who will be stationed in this regard for their future training.”
“With today’s launch, the online quarter is officially open for filmmakers to submit short films, multiple films, addressing selected issues.”
“She revealed that three finalists will be shortlisted, from the entries with winners receiving prizes, global excursions, and additional opportunities.”
In his contributions,
“The United Nations Resident Coordinator in Nigeria, Mr. Mohamed Fall, has described Nigeria as a storytelling powerhouse, urging filmmakers to channel their creative force toward amplifying awareness of the Sustainable Development Goals (SDGs).”
“The film challenge, which is a collaboration with the United Nations, aimed at mobilising filmmakers to use films to mobilise the nation towards achieving the SDGs.”
“The UN has set 2030 to achieve the SDGs, which has 17 goals aimed at improving standards of living across the globe.”
“Speaking at the launch, Fall said: “Nigeria is a storytelling powerhouse. Our Nollywood industry, which is among the largest film industries in the world, reaches millions across Africa and beyond. By channelling this creative force toward the SDGs, we are doing more than amplifying awareness.”
“We are empowering young Nigerians to take ownership of the development narrative: to spotlight issues like gender inequality, climate change, and poverty, and to present solutions through the lens of sustainability.”
“The UN in Nigeria stands firmly behind this mission. This year’s challenge — led by the Office of the Senior Special Assistant to the President on Sustainable Development Goals, the UN Information Centre, and Fresh NEWS builds on the remarkable momentum of past editions.”
“From 73 entries in 2023 to an astonishing 2,250 entries from 119 countries last year, the message is clear: young people are not waiting on the sidelines. They are ready to create, lead, and transform their world.”
“Globally, the UN Secretary-General has underscored the vital role of youth and digital innovation in driving the 2030 Agenda forward. The SDGs Film Challenge embodies this vision. It aligns with Chapter IV of the Pact for the Future, recognizing youth and future generations as key architects of sustainable development.
“To all filmmakers, producers, and actors across Nigeria: this is your moment. Let your cameras roll.
“Let your stories stir our collective conscience. Whether your lens captures the struggle of a girl fighting for her education or the resilience of communities battling environmental degradation — your voice matters.”
“Let’s make 2025 a year where stories drive change, where creativity fuels progress, and where Nigeria leads the charge in storytelling for sustainable development.
The maiden event launched by Nigeria’s SDGs was a cornerstone towards the achievements of other stated objectives under The Senior Special Assistant to the President on SDGs, Princess Adejoke Orelope-Adefulire on Wednesday in Abuja, with the launch of the 3rd Edition of the SDGs film Challenge.
Participants are expected to also benefit from the exchange of programme and mentoring initiatives.
Written BY ABUBAKAR YUSUF on yus.abubakar3@gmail.com.
