Popular actress, Mercy Johnson-Okojie, and her daughter, Purity, have thrown their weight behind a new menstrual health initiative aimed at keeping girls in school.
The initiative, known as Girls Tag, is Nigeria’s first all-in-one period care kit designed to support girls with hygiene products and puberty education.
Across many Nigerian classrooms, menstruation remains a silent challenge.
For several young girls, their first period comes with confusion and fear. Others are forced to stay away from school due to lack of sanitary products, missing lessons and falling behind academically.
Girls Tag seeks to change that narrative.
Johnson-Okojie, unveiled alongside her daughter as co-brand ambassador, said the project speaks directly to her role as a mother.
“As a mother, I want my daughter to step into womanhood without fear or embarrassment. Girls Tag is doing exactly that—helping families replace shame with pride and confusion with confidence,” she said.
A major highlight of the initiative is a puberty guide titled Youberty, authored by the actress for boys and girls aged 10 to 13.
The book is included in every kit to encourage open conversations at home and in classrooms, equipping pupils with age-appropriate knowledge about bodily changes.
Beyond education, the kit contains sanitary pads in different sizes, overnight period pants, panty liners, disposable bags and a carrying pouch.
Promoters said the goal is simple: reduce absenteeism and ensure menstruation does not disrupt girls’ education.
Eddie Madaki and Oche Ejiga of iBlend Services, the regional agency for Girls Tag, described the mother-daughter partnership as authentic and relatable to Nigerian families.
According to them, the initiative goes beyond products and focuses on restoring confidence and dignity to girls.
Girls Tag is expected to hit retail outlets, pharmacies and malls nationwide in the second quarter of 2026.
Organisers also disclosed plans to partner with schools and community groups, especially in underserved areas, to widen access.
For many stakeholders, the message is clear — no girl should miss school because of her period.
