itel, one of Africa’s leading smart technology brands, cemented its place as a powerhouse in mobile innovation with a triple win at the prestigious Africa’s Beacon of ICT Merit and Leadership Awards. The annual event, hosted by Nigerian Communications Week, held at the Four Points by Sheraton Hotel in Lekki, Lagos, saw itel taking home three top honors for its revolutionary products: the Power 70 smartphone, City 100, and BudsFit 5.
itel Power 70: Most Innovative Smartphone of the Year
Making waves in the mobile industry, the itel Power 70 earned the coveted title of Most Innovative Smartphone of the Year. As Nigeria’s first smartphone boasting a massive 10,000mAh battery capacity — a combination of a 6,000mAh built-in battery and an innovative 4,000mAh charging case — the Power 70 is redefining power efficiency and on-the-go durability. Its IP54-rated water and dust resistance and reverse charging functionality make it a reliable companion for users who demand long-lasting performance without compromise.
itel City 100: Customer Choice Mobile Phone of the Year
Similarly, itel’s customer-centric approach was validated as the City 100 clinched the Customer Choice Mobile Phone of the Year award. Designed with Gen Z city dwellers in mind, the City 100 is as stylish as it is functional. Standout features like a first-of-its-kind magnetic speaker, DeepSeek AI integration, and a built-in infrared remote control cater to the dynamic, connected lifestyle of modern urban users – all at an affordable price point.
itel BudsFit 5: Most Attractive Mobile Accessory of the Year
For rich sound lovers, fashion-forward users and enthusiasts alike, the itel BudsFit 5 was honored as the Most Attractive Mobile Accessory of the Year. These sleek wireless earbuds combine style with performance, boasting AI-powered noise cancellation, IP54 water resistance, and an impressive 32-hour total playtime – making them the perfect accessory for music lovers on the move.
A Landmark Moment for itel
Speaking at the event, itel’s representatives expressed gratitude for the recognition and reaffirmed the brand’s commitment to democratizing technology through innovation, affordability, and style.
“We designed these products with real people and real lifestyles in mind,” said Dolapo Olorun-Nimbe, ATL Marketing Manager, itel Mobile Nigeria. “Whether it’s the long-lasting battery of the Power 70, the trend-driven appeal of BudsFit 5, or the Gen Z-centric City 100, itel continues to put innovation within reach of every Nigerian.”
Echoing the sentiment, Terngu Simeon Shagba, Public Relations Supervisor, itel Mobile Nigeria, added: “This triple recognition is not just a win for our brand, but a win for every user who believes in the power of affordable technology. We’re incredibly grateful to our customers and the ICT community for trusting our vision. This triple win reaffirms our mission to create smart, stylish, and power-efficient devices that meet the evolving needs of our users”
Africa’s Beacon of ICT Merit and Leadership Awards is one of the most respected platforms celebrating contributions to the development of information and communication technology (ICT) in Nigeria. itel’s success at this year’s edition underscores its growing impact in shaping the future of digital life across Nigeria and the African continent.
For more information about itel products and upcoming innovations, visit https://www.itel-life.com/ng/itel-home/itel-home-products
About itel
Established over 15 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy better life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone. It democratizes technology by giving entry to technology and connections to consumers without prior access to it. After more than 15 years’ development, itel has expanded its presence in more than 80 emerging markets globally. itel has a product portfolio of smartphones, accessories, electrics, home appliances, and lifestyle products and in 2024 it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand. https://itel.com.ng/
