Nigerian Women Trade Exhibition Targets 10m Women Traders In 36 States 

The Nigerian Women Trade Exhibition (NAWTE 2022) said it is targeting 10 million women in the 36 States and the Federal Capital Territory (FCT) for capacity building that will enhance their businesses. 
Speaking at a press conference on Saturday at the premisses of the Nigeria Union of Journalists (NUJ) in preparation for the NAWTE 2022 holding at the Internal Conference Centre (ICC) Abuja from 21st to 23 of March, 2022, the National Coordinator, Hajiya Sameera Abubakar Abdullahi said Nigerian women in business are well over 50 million engaged in different trades adding that they need to be empowered.
“The theme is: “Empowering Nigerian Women Enterprises for Economic Sustainability and Self-reliance,” Sameera said, adding, “Nigerian women in business are well over 50 million who engage in different trades producing goods and services.
“The country is so vast that one hardly understands whether a product is made in Nigeria or not. Consequently, the conduct of the Trade Exhibition will provide an excellent opportunity for the women to create awareness for their products and develop commercial structures by identifying new agents and distributors for their products.
“Indeed, the current economic slowdown is the most ideal time for the Nigerian Women Enterprises to showcase their presence on exhibition floor so as to announce the arrival of their products, how qualitative they are and to what extent they can supply on demand.
“As a reliable media for exchange of information, the planned exhibition will provide Nigerian Women Enterprises with a unique networking platform to meet consumers and other organizations across the value-chain thereby helping in promotion, marketing and publicity efforts of participating enterprises,” Sameera said adding that the programme is organised in collaboration with the Federal Ministry of Industry Trade and Investment; Federal Ministry of Women Affairs; SMEDAN; NDE; NEPC; CBN and FIIRO.
In the focus of the exhibition, Sameera said it will address the challenges and bottlenecks surrounding the conduct of women enterprises’ activities; create market awareness for women enterprises’ products and services; create easy access to finance and pave way for financial inclusiveness; educate the women for improvement and advancement in skills acquisition with a view to ensuring better productivity and to give greater publicity to successful Nigerian policies and programmes with a view to raising their profiles.
On the contents of the skills acquisition training programme, Sameera said it would be focused on Cookery, Shoes and Bag making, Leather works, Make-up, Detergent, Liquid Soap, Perfume, POS, IT, Branding and Marketing.
On the expected outcome, Sameera said the products produced by Nigerian women enterprises will get market awareness and substantial sales record, Commercial structures and net-working platform for regular commercial contacts, distributorship and agency relationship.
“The two programmes are unique for the development of Nigerian women economically. It is for sure that they will provide a baseline data that would open up for a great way to fill the gaps of Nigerian women skills, expertise and general knowledge so that they will be given expert advice on the principles of human resource management, finance and credit as well as the marketing techniques. The market opportunities that are available will induce greater participation of Nigerian women in business productive ventures to reduce high level of unemployment thereby making Nigeria a better place for all,” Sameera added.
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