It is no longer news how hundreds of thousands of people have lost their monthly means of livelihood in the hospitality industry- hotels as a matter of fact. This cut across every cadre both in Nigeria and other parts of the world.
You hear of salary cut down crisscrossing all vocations and even government parastatals. Sadly, there are more downsizing and repositioning to come, as the impact of the Covid-19 pandemic continues to ravage economies of this world.
If you are a hotel owner or a practitioner in the industry, you will agree with me that, it is not about loosing jobs that is the only concern: but gross alterations of an entire economic system for a larger duration in the fiscal business years of the life of all hospitality businesses.
At this point in our survival life; we will have to make alternative choices on the things we have consciously or unconsciously ignored.
In this article, I will like to proffer some seemingly effortless ways of recovering your personal or corporate economy both for hotel owners and those who have been temporary “displaced” in the larger hospitality economy.
I will like to begin with an opening thought by some one of intellectual standing, and I quote: ”
We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, the transformation will be unlike anything humankind has experienced before. We do not yet know just how it will unfold, but one thing is clear: the response to it must be integrated and comprehensive, involving all stakeholders of the global polity, from the public and private sectors to academia and civil society.
Now a Fourth Industrial Revolution is building on the Third, the digital revolution that has been occurring since the middle of the last century. It is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres.
There are three reasons why today’s transformations represent not merely a prolongation of the third Industrial revolution but rather the arrival of a Fourth and distinct one: velocity, scope, and systems impact.
The speed of current breakthroughs has no historical precedent. When compared with previous industrial revolutions, the Fourth is evolving at an exponential rather than a linear space. Moreover, it is disrupting almost every industry in every country. And the breadth and depth of these changes herald the transformation of entire systems of production, management, and governance” 2016, (KLAUS SCHWAB)
It is important to note here that this statement affects the very fabric of our hospitality life. And if we have not articulated new ways in doing hotel business projecting long term; then we may as well be grilled too “crispy” for a soft landing.
As I have often said in my previous articles sequel to this: we have come into an age accelerated by an uncommon enemy both of life and businesses. Therefore, we will have to confront it with a ” discerning intelligence by the Grace of God.
Three critical points of advantage in other to win this invincible war for those who have lost jobs and hotels who have lost best people in the workforce.
1. CREATE AND TAKE ADVANTAGE OF THE MARKETING SPACE: Creating the marketing interface for all those who have lost their jobs in the hospitality industry, this is an opportunity to take advantage of the hotel facility you have been working pre Covid-19. Any body can seize this opportunity to get some form of marketing percentage from Volume of sales per person or group of persons for any service or product referred to by the freelance marketers with intellectual and pragmatic skills.
Hotel managment can equally passively engage those productive individuals that they gave compulsory holiday without pay; so as to enable their needed marketing space.
It is an advantage for those laid off staff to aggressively engage the market space already created because of the over riding fact that; it is in the number of marketing activities done directly or indirectly that multiplies to the larger turn-over.
So, what to do here is to occupy this space by leveraging on the customers, guests and also create your own marketing platform can give you consistent liquidity. Therefore, build a good rapport with the hotel owner and present your businesses proposal for passive or active marketing and work at your own pace and style.
This approach will give you the opportunity to remain relevant to your hotel and you may likely be re- engaged when business scales up post co Covid-19.
2. ENGAGE THE TECHNOLOGICAL SPACE: Any credible investment in technology to boost further There n the way we run our business interface in this industry will add to accelerated recovery of our volume of guest and customers turn over within 12 to 18 months post Covid-19. pace at which this current industrial revolution is exponential against the backdrop of previous Industrial ages. Technology is one area those that have lost their jobs can leverage on. Get to know about the growing technology this industry will need evolving into the new ways of doing hospitality business. We have seen artificial intelligence growing, robotics and soft ware needed to push the industry in more convenient and seemless ways of accessing hospitality services. Get to learn on your pace about these things. Improve your skills to apply to expected realities of our times and the industry demands and make your self marketable.
Also note that in this age of artificial intelligence generation and the internet of communication and information. “Everything you know must be iced with technology, because the world is on a high speed lane”.
3. ACTIVATE THE INTELLECTUAL PROPERTY SPACE: To all those who have lost their jobs in this industry, I believe that there are things you know that others don’t know and possibly even your previous employer will be needing such intellectual information. You may align with a computer engineer and develop a component needed to run any aspect of the hotel industry. Some hotels may need to outsource some part of their department for a better technology- based services, namely: house keeping, bar, kitchen, laundry etc.
Think about how hotels do their, cleaning, room service, security, managing functions etc. The question is: WHAT CAN YOU DO TO CHANGE OR IMPROVE IN THE THE HOTEL PRODUCTS AND SERVICE’S?
Napoleon Mamman- mimc, Mnchm, Hatman